ez.no / documentation / ez publish / user manual / 4.7 / multivariate testing

Caution: This documentation is for eZ Publish legacy, from version 3.x to 5.x.
For 5.x documentation covering Platform see eZ Documentation Center, for difference between legacy and Platform see 5.x Architecture overview.

Multivariate testing

Multivariate testing is a process by which more than one component of a website may be tested in a live environment. It can be thought of in simple terms as numerous A/B tests performed on one page at the same time. A/B tests are usually performed to determine the better of two content variations; multivariate testing can theoretically test the effectiveness of limitless combinations. The only limits on the number of combinations and the number of variables in a multivariate test are the amount of time it will take to get a statistically valid sample of visitors and computational power.

You will find relevant documentation pages related to Multivariant testing for the "ezmultivariatetest" extension in the table below:

Note: For how to install the ezmultivariatetest, please consult the documentation included in the extension.




This sections covers post-install configuration settings.

Setup page testing scenario

This section explains steps required in order to create a new test scenario on the page level.  

Setup teaser testing scenario

This section covers teasers testing a part of the eZ Publish multivariate testing feature. Follow these steps in order to setup your teaser testing scenario.

Managing testing scenarios

This section explains how manage your test scenarios. Mainly focusing on the editing, enabling or disabling and removing defined test scenarios.

AndrĂ© R. (24/02/2012 1:59 pm)

Geir Arne Waaler (28/02/2012 9:24 am)

André R., Geir Arne Waaler


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